Exit Pop

Until now, exit pop up scripts do one thing. They simply try to stop a web page visitor from leaving a site. But could they possibly do more if there was a better approach to the whole exit pop strategy?

Recently, a new script has started circulating that changes the playing field and allows the user to develop a scenario that offers the departing visitors with alternatives.

Its called Exit Pop Monetizer.

The concept behind it is, there’s really no way to “bully” a web site visitor into staying, nor would you really want to, so why not show them other products that you can capitalize on as they’re heading out the door?

Now this opens an entirely new range of possibilities.

The script is set up to put what looks like an exit survey on the browser screen as the visitor moves their mouse in the vicinity of the X to close the site. It can ask a simple question like, “could you tell us why you’re leaving?” and provides a number of possible answers, much like a multiple choice type question.

Each answer has its own radio button that the site owner can connect a link to an affiliate product, or a resale rights page, or even a squeeze page. When the visitor chooses an answer and clicks on a button, they’re instantly taken to the alternate site.

But one clever mind recently came up with another way to monetize the use of the script. Rather than linking a button to an affiliate link, the site owner could sell advertising space on the exit pop and provide their departing guests with links to sites that pay to be there.

When you consider that up to 90% of all site traffic do eventually leave without buying from the site, that’s quite a bit of exposure for any advertiser to get for very little up front cost.

Depending on the amount of traffic a site gets and its page rank with the search engines, selling advertising space on an exit pop up could become rather lucrative.

Exit Pop Monetizer allows the user to place any question, any number of answers, linked to any sites. So its the perfect resource to capitalize on the traffic the site gets. It gives that traffic the opportunity to buy the product presented on the site, but if they decide not to, it presents them with alternative products they may be more inclined to purchase.

Thus it turns, what used to be, an annoying bullying tactic into a professional style piece of virtual real estate the site own can keep for “in house” products, or turn into the perfect advertising platform to sell space on.

So if you’re considering adding an exit pop up to your site, you’d best be served by using one that can open new doors as your visitors tries to close yours.